Linda is a trainer. Her business has primarily focused on providing OSHA training services to seminar companies. While this is extremely important, additional growth opportunities lie in cultivating more of a “direct-sold” clientele as well.
How we approach
The Marketing Mix
We created Linda’s website about five years ago and gave it a refreshed, more updated look in 2015.
Linda uses a varied marketing mix to stay in front of her clients – from blogging to social media and email marketing.
Recently, we created a series of videos to help tell her story.
Safety Education Through
Blogging is part of her content strategy. This enables her to share her experience, giving credibility to the much-deserved title of “Safety Expert.”